Google Personalizes the Web

Searchenginewatch: Say goodbye to bookmarks: Google has rolled out a seriously cool search history feature that automatically keeps track of all of your web searches and every page that you view from search results.

The new Google My Search History feature is a beta application launched in Google labs. To use it, you need to have an active Google account (Gmail, Google Groups or Google Answers—registration is free). From that point on, all of your queries and search results are logged by Google.