Cnet: Google is taking a big step toward becoming an online banner-advertising network as the market for brand ads heats up. Beginning Monday, the search giant will start allowing advertisers to display ads that contain animated images on third-party partner sites--a first for Google and a departure from company co-founders' early stance against such Web advertising. (Google itself still shows only text ads on its site.)
This is going to suck a lot... Google will probably gain a lot of money but they will go downhill and start loosing their users, there are other search engienes that don't have ads and their doing great, such as mamma or alltheweb...